This past June, JF&CS' billboard at Bathurst and Lawrence caught the eye of community member, Jori Lichtman. She was motivated to create #TheGivingBox - a project in which Toronto families can affect real change for Jewish people living in poverty. Using social media, Jori sent the following message on Canada Day.

Put a Giving Box (laundry basket, bag, etc.) in your home. Each time you do something fun this summer (amusement parks, swimming party, dinner with friends), put a non-perishable kosher item in your Giving Box.  If you have kids, get them involved in choosing the items! At the end of the summer, drop off your donations at the kosher food bank at Pride of Israel Synagogue and you'll see the difference you have made in the lives of those in need.

Jori says, "Within hours, dozens of people commented, liked, and joined #TheGivingBox movement. I wanted to ensure the idea was simple, tangible, and kid-friendly because that's what people connect with. My family and I enjoyed decorating and then filling our box throughout the summer, and it helped keep the dialogue front and centre about how fortunate we are. It was awesome to watch the #TheGivingBox movement grow throughout the summer and I'm thrilled that this community could make a difference."

JF&CS is proud of Jori, her family and all of the participating families.  We challenge you to create a Giving Box in your home.  As our billboard stated, 13% of Toronto's Jewish community lives in poverty; 100% need to eat.